_alexproudfit

Push & Recover

Push & Recover was a project I created after not being able to find exactly what I wanted in clothing. The idea was to create stylish, functional clothing that could perform in any situation and pair it with comfortable clothes that help you transition from activity to relaxation, thus the name Push & Recover. I treated this as I would any full package design job and started with developing a color palette and mood boards to help define the over all vibe and direction. I then started sketching out my ideas, working through how I would add functionality while maintaining the look I wanted. Once the sketches were finalized, I built tech packs for each piece and made physical samples to demonstrate the style and functionality in real life and not just on paper. 

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