_alexproudfit

services

notable clients

trend research & theme building

Research is key to designing a great line. I will work with you to develop and build trend right and demographic right themes that will help keep your line on track from ideation to production samples. Thorough research helps define exactly what you are wanting to accomplish and makes sure each piece in your line is relevant and in direction with your brand.

Burton 2019 theme boards

sketches & 2D flats

Sketching is a key part of the design process. Whether you are looking for concepts for a single garment or whole line, or just need a flat of a well thought out idea you already have, I can give you proportionally accurate and detailed sketches that can get you to the next step in bringing your ideas to life.

Burton 2019 jacket 1 sketches

tech packs

A tech pack is essentially a blue print for your product. It is very important to have clear and detailed tech packs to ensure that your products get made the right way with less confusion. I have extensive experience building tech packs for complicated outerwear garments and because of that I have a solid understanding of clothing construction and how to explain details in a way that manufacturers need to get things made correctly. I can build tech packs for items I've designed for you or items that have already been designed but need technical development.

Burton 2019 jacket 1 tech pack

consultation & quality control

Maybe you're on the way to production with your line, but just found out you need to tighten up some cut lines on a piece or two, or that your materials aren't turning out exactly how you'd hoped. Bring me on to help you finalize your line and get it production ready with less guess work and back and forth with the manufacturer. I can use my experience and expertise to help you dial in any aspect of your line from trend direction to branding to design to merchandising to quality control. 

Sierra Design's Made in California collection. I came in after 2 rounds of sampling and provided insight for construction and design details.

pattern design & grading

coming soon

prototyping

Do you need a sample of something quick and easy before you can worry about finding the right manufacturer, or do you just want a single one off piece for yourself? I can create a physical prototype that can be used simply as a proof of concept, to fine tune fit details, or a production ready garment.

Samples made for my Push and Recover project.

textile print design

Designing repeatable patterns was one of my first forays into the apparel industry. Repeat patterns can be used in a very wide variety of applications from clothing to footwear to bags to yoga mats to.. well, anything really. All of my patterns repeat perfectly and create a great visual interest and are designed specifically for your product, ensuring appropriate scale, color and style. 

knife print concept for Vans

Using Format